Resources
The Ultimate Guide to
DIGITAL MARKETING
Everything you need to know about digital marketing from analysis and strategy to funnels and metrics designed to optimise and grow your business.
What you’ll receive inside:
How to run a detailed business audit so you can analyse all functions of your business and current marketing performance.
How to identify your business limitations and weaknesses and fill those gaps by leveraging your business strengths and opportunities.
How to run a consumer analysis and build your target consumer profile so you can feed these insights into your strategies, campaigns and everyday marketing activities.
What a successful marketing strategy looks like and how to develop yours.
How to set business and marketing objectives you can absolutely achieve.
How to build your customer lifecycle journey covering all key online marketing touchpoints for reach, conversion, engagement, and retention.
The ins and outs of high-performing marketing funnel and how to create yours.
How to design a multi-channel marketing campaign.
The key KPIs for each stage of your funnel that your business needs to monitor and track.
How to measure the outcome and performance of your marketing activities.
About saegely
Hi, I’m Aneliya, a marketing and business strategist with over 7 years of experience in brand positioning, business development, and customer acquisition and retention. I deliver actionable customer-centric strategies powered by consumer insights that create measurable growth by bridging the gap between strategic business planning, creative thinking, and data analysis.
As a fellow entrepreneur and former business owner of a small DTC brand, I understand the challenges of scaling a business. This is why I founded Saegely where problem-solving is at the core of what we do. Here, your time will be valued, your voice will be heard, your goals will be met, and your vision will come to life.
We can help you…
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If your business is underperforming, conducting an in-depth business analysis will help you gain clarity, identify limitations, and highlight any problems that we can then strategically resolve.
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We can help you build strong brand associations to stand out in a crowded market and get your product/service in the hands of your target consumer. We will help you develop a customer-centric growth strategy that can increase traffic to your online and offline platforms across various touchpoints.
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We can help you actively engage with your target audience and generate quality leads which you can then convert into customers online and offline.
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Saegely can help you enhance brand experience, improve customer satisfaction and loyalty, and increase retention to maximise customer lifetime value.
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Using our expertise in strategic planning and development we will conduct a segmentation analysis to identify the most viable and profitable segment for you to target and position your products/services within that segment. We will map out a detailed target consumer profile based on consumer insights.
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Saegely will devise a strategy for your new launch and put together a segment-specific marketing campaign that makes your new product or service stand out in the market.
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Sometimes it’s time for a change. We can help you seamlessly re-position your brand in the minds of your target consumer without having to change your brand values and identity. Re-positioning can help you adjust consumer perceptions and make your brand appeal to your core audience in a more coherent and impactful way.
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As you get ready to scale your business, we are here to simplify the process. We can assist in identifying new profitable geographic markets, highlight market and geopolitical risks, and capture the right opportunities for your business. We can help you select an entry mode, internationalise your value chain, devise a market-entry strategy, plan a market-specific campaign, and coordinate your marketing activities across markets.
