About
I am a marketing and business strategist with over 7 years of experience in brand positioning, business development, and customer acquisition and retention. I deliver actionable customer-centric business strategies and marketing campaigns that create measurable growth by bridging the gap between strategic business planning, creative thinking, and data analysis.
Alongside my experience in building compelling brands with strong identity, I am also highly trained in systematic business analysis, quantitative and qualitative methodology, market and consumer research which makes me an expert in identifying and solving problems backed by data.
As a fellow entrepreneur and former business owner of a small DTC brand, I understand the challenges of scaling a business. This is why I founded Saegely where problem-solving is at the core of what we do. Here, your time will be valued, your voice will be heard, your goals will be met, and your vision will come to life.
Aneliya | Saegely Founder & Lead Strategist
MSc Marketing | BSc Psychology
Services
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A comprehensive business assessment is vital for understanding how well a business operates within a market, how well it serves its target consumer, and how it benchmarks against the competition. These insights help us efficiently identify and solve problems so we can develop the best strategic solutions for your business.
Marketing performance evaluation: Evaluating the current marketing performance of your business to gain a clear understanding of the effectiveness of its strategic approaches up-to-date and identify areas for improvement.
Micro-environment analysis: Conducting a comprehensive analysis of your competitive environment, competitor benchmarking, target consumers, e-commerce platform, value chain, internal capabilities and resources.
Industry analysis: Assessing your competitive position, the structure of the industry within which your business operates along with analysing the domestic and international market demands.
Macro-environment analysis: Conducting a comprehensive analysis of the economic, technological, political, social, and environmental landscape within which your business operates.
Macro-environment analysis: Conducting a comprehensive analysis of the economic, technological, political, social, and environmental landscape within which your business operates.
Problem/Opportunity Identification: A problem to be resolved or an opportunity to be captured in the context of your industry and market position will be clearly articulated which would be then addressed in the strategic development stage where problem-solving takes place.
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In most business cases running an in-depth business analysis is the first step to accurate strategic development. Otherwise, you risk implementing the wrong strategy for your business. Your business needs the right strategy for growth, not just any strategy.
Objectives: Setting achievable marketing objectives based on your business needs.
Business strategy: Generating business strategic solutions tailored to your objectives that translate into an implementable and measurable action.
Marketing strategy: Strategy formulation towards achieving your marketing objectives by conducting the following:
Market segmentation and targeting: Analysing and grouping the market into customer categories, and identifying which target segments are the fastest growing and most financially viable in the long-term for your business.
Brand positioning: Placing your brand within your chosen market and improving its relative advantage based on customer perceptions.
Value proposition: Differentiating your business in the minds of your target consumer within your industry to stand out from the competition.
Marketing mix: Assessing and optimising the key elements of your company’s marketing mix: products, placement, pricing, promotion, processes, and people.
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Adopting the most suitable marketing tactics and customised communications mix for your business goals to achieve the new strategy. This is the blueprint of the most effective marketing communications channels for your business tailored to your needs and informed by the marketing objectives and strategy.
Our campaigns are focused on creating impact. We follow your entire customer journey by addressing the sequence of online and offline touchpoints your target customer makes during their buying process and design customer-centric campaigns that capture their attention, convert, and retain.
Campaign Development: A segment-specific omni-channel campaign is developed to increase reach and conversion, strengthen your target audience engagement, create growth, increase ROI, and maximise customer lifetime value through retention strategies. Impactful integrated campaigns with strong messaging that engage target consumers.
Performance evaluation: Defining the KPIs important for measuring growth and evaluating the performance of the new strategy and marketing campaign.
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We leverage the power of consumer insights because we understand the importance of getting to know your customer:
Gaining insight into how to streamline the consumer experience and simplify their decision-making process.
Improve brand perception and attitudes, increase brand awareness and purchase intention, generate sales, and serve your target segment with data-backed precision.
Get into the mind of your target consumer and stay one step ahead of the competition.
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Consumer research shows that sustainability concerns have become a deciding factor in customers' purchase intention. As consumers become more environmentally-conscious, businesses need to adapt to the shift in ethical consumption in order to stay competitive or risk losing market share in the face of fierce competition.
At Saegely we're passionate about the role sustainability plays in helping businesses achieve competitive advantage. We can show you how to implement sustainability and corporate social responsibility (CSR) strategies and practices across your value chain to meet the environmental and social responsibility demands of your stakeholders. We can help you increase transparency and incorporate adequate due diligence actions to mitigate the risk of reputational damage and profit loss.
We offer a range of services as listed below. They can be carried out together in the same project or individually depending on your business needs.
Saegely can help you…
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If your business is underperforming, conducting an in-depth business analysis will help you gain clarity, identify limitations, and highlight any problems that we can then strategically resolve.
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We can help you build strong brand associations to stand out in a crowded market and get your product/service in the hands of your target consumer. We will help you develop a customer-centric growth strategy that can increase traffic to your online and offline platforms across various touchpoints.
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We can help you actively engage with your target audience and generate quality leads which you can then convert into customers online and offline.
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Saegely can help you enhance brand experience, improve customer satisfaction and loyalty, and increase retention to maximise customer lifetime value.
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Using our expertise in strategic planning and development we will conduct a segmentation analysis to identify the most viable and profitable segment for you to target and position your products/services within that segment. We will map out a detailed target consumer profile based on consumer insights.
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Saegely will devise a strategy for your new launch and put together a segment-specific marketing campaign that makes your new product or service stand out in the market.
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Sometimes it’s time for a change. We can help you seamlessly re-position your brand in the minds of your target consumer without having to change your brand values and identity. Re-positioning can help you adjust consumer perceptions and make your brand appeal to your core audience in a more coherent and impactful way.
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As you get ready to scale your business, we are here to simplify the process. We can assist in identifying new profitable geographic markets, highlight market and geopolitical risks, and capture the right opportunities for your business. We can help you select an entry mode, internationalise your value chain, devise a market-entry strategy, plan a market-specific campaign, and coordinate your marketing activities across markets.
